NEC will consider sponsorship requests in a range of categories where possible. Six to eight months lead time is preferable.
NEC expects our sponsorship partners to invest resources to work with NEC to deliver on the sponsorship objectives set and to actively promote the partnership and NEC involvement and contribution to the activity. NEC considers all requests carefully to ensure that they meet business, marketing and community goals and are also within budget.
Each proposal is assessed against a set criteria:
- Llink with brand and business values
- Naming rights or major sponsor identification
- Opportunities for cross promotion or joint marketing
- Opportunities for NEC staff to be involved in event (beyond ticketing)
- Focus on local communities and community groups
- Events need to be linked to our target audience
- Events must be environmentally and socially responsible
- Provide opportunities for customer hospitality and business networking opportunities with key members of the community, business or government.
For proposals to be considered, they should include:
- Details of the event or program including timelines
- Contact details of applicant and any credentials
- List of any other sponsors and parties involved in event or program
- List of benefits to NEC
- Target audience details and other research to support the event or program
- Range og levels of sponsorship available including costs and benefits
- Method that seeker will evaluate event to ensure it meets set objectives and forecasts
Consideration process
- All proposals must be lodged in written form addressing the above criteria. Verbal requests can not be considered
- All proposals must be lodged through the website (www.nec.com.au)
- All proposals will be assessed by the Corporate Promotions Manager initially
- Should a proposal not align with criteria, notification will be sent to the applicant advising of the outcome
- Should a proposal pass the initial filter, it will be referred to appropriate members of management for approval
- The applicant will be notified of the status of their proposal within 4 weeks of lodgement.
- Further information may be requested at any time to evaluate any proposal
- Should a sponsorship be accepted, a post event evaluation report must be completed by the organiser and presented to NEC to determine if the objectives were meet and to what extend
- All materials featuring NEC's name or logo require prior approval of NEC's Corporate Promotions Manager prior to use or publication