Overview
Sofitel Melbourne is a state-of-the-art hotel. It’s a destination and meeting place for Melbourne’s leisure and business communities. Voted one of Australia’s ‘top five’ hotels by Qantas Frequent Flyers in 2009, the hotel won in two different categories – best business hotel and best leisure hotel.
The hotel offers 363 guest rooms, and is one of the greatest integrated hotel and conference venues. It is renowned for its excellent food, service, staff and innovative solutions for the most complex events. With almost half a million visitors to its property each year, Sofitel needed to effectively enhance the guest experience, and to quickly and accurately communicate vital information. They chose NEC Digital Signage.
Dynamic content on bright displays (adjustable to 450 cd/m2) commands substantially more attention, making it much more effective than traditional alternatives such as notice boards and posters.
According to Clive Scott, General Manager, Sofitel Melbourne: “The expectation is that you would have this kind of signage. You’re communicating to customers to look quickly, see what they’re looking for, and not feel uncomfortable in any way.”
Sofitel Melbourne had been employing various methods to advise guests of events, deals and information: posters, phone messaging, and other physical signage. Manually posting information and event scheduling was tedious, labor-intensive, time-consuming, and the printed and posted information would
quickly become outdated. Arriving groups would need to be informed in person, tying up staff and other resources.
Sofitel’s challenge was to artfully add digital signage to fit the property’s mission of having a tasteful decor, and providing efficient service to guests.
Industry
• Hospitality
Challenges
• Information displays requiring regular and fast updates for a number of conferences and events hosted at the Sofitel
• Labour intensive process to update information displays manually
• Need to source digital displays in keeping with the hotel’s five star rating
Solution
• NEC digital display solution complete with LCD screens,
servers, software and computers
Results
• Up-to-date information displays
• Reduced staff costs
• Effective use of staff time
• Elegant information displays
Hardware / Applications
• NEC LCD panels (40” and 46”)
• PC Versa P7200 -1800
• Media Players
• NEC PanelDirector (Standard)