Cloud computing is reshaping the IT marketplace, catalysing significant changes in data centres and IT organisations as well as the infrastructure and software vendors' business models.
According to Gartner, the Cloud services global market is currently a $US43 billion addressable market, on track to $US143 billion by 2013 (four years).
Over the next five years, IDC expects spending on IT Cloud services to grow almost threefold, capturing 25 per cent of IT spending growth in 2012 and nearly a third of growth the following year.
Cloud computing is the provision of scalable and often virtualised resources, including software, communications and computing platforms, as a service over the Internet. It comprises several subsectors, including Software as a Service (SaaS), Voice as a Service (VaaS) and finally Platform as a Service (PaaS).
There is a misconception in some channel circles that the Cloud computing market will cannibalise the channel value and revenue streams because of its simpler, more userfriendly solutions, and direct sales and delivery business
models.
While there is no question that the role of the traditional channel will be impacted by this rapidly evolving market, it also presents a wealth of opportunities for the channel.
This paper will provide insights into how your channel organisation can tap into these ripe opportunities and discuss the key reasons why developing a Cloud offering is important to your business now and in the future.
Top 5 reasons
- Your customers are moving to the Cloud
- SaaS delivers massive savings to small and medium businesses
- ISVs: The New Breed that are all committed to the Cloud
- Financial dynamics driving customers and the Channel to the Cloud
- Look to the Cloud for Disaster Recovery, Business Continuity and Regulatory Compliance
About the author
Davide Iacovitti is Product Manager of NEC’s Applications Net SaaS portfolio called Applications Net. He and his team have launched SaaS aggregation services both in Australia and Spain with the telecommunications giant Telefonica. Davide served as Project Manager for Telefonica’s Aplicateca SaaS platform rollout and is actively involved in assisting to scope and define the ISV roadmap for Aplicateca. He and his team have overseen the integration and licensing of over 20 Cloud-based products in the last 12 months via the NEC SaaS management platform.