NEC FieldAnalyst - NEC Australia

Overview
Features
Benefits

The fast, accurate way to analyse your customers

Using CCTV cameras, NEC FieldAnalyst detects the facial images of passers-by, and classifies their age and gender into groups, immediately. So, in short, it helps you know who your customers are, as soon as they walk in.

NEC FieldAnalyst gives you valuable information

As the system collects your customer information, it processes it for you to use for marketing analysis – or you can link it to your digital signage to make your advertising respond to changing audiences.

NEC FieldAnalyst is fast, accurate and adaptable, integrating into other real-time analysis or reaction-based solutions.

Want an accurate picture of your customers’ age and gender? NEC FieldAnalyst gathers this information and helps you use it quickly and effectively.

Documents & Downloads

Brochure NEC FieldAnalyst (224KB PDF)

Solution Benefits

Effect Analysis
You can analyse the effectiveness of campaigns and advertisements to ensure your efforts are improving your revenue.

Target Analysis
Analyse which age groups are entering your stores, so you can make appropriate decisions on your marketing and business strategies.

Non-Buyer Analysis
Compare collected data with your POS system to evaluate non-purchasing customer numbers.

Entrance Traffic Analysis
Provides people counting for shopping centres or individual shop doorways.

Retail
Shopping Malls
Integrated Solutions
Real-Time Marketing Information
Real-Time Detection & Tracking
Real-Time Classification

Directional counting, no personal information recorded, reporting package

Age, Gender & More
FieldAnalyst detects facial images and classifies their age and gender into groups in real-time. FieldAnalyst provides these customer attributes by using CCTV cameras. The system collects and processes this information for marketing analysis or real-time effective advertising using digital signage.

The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.

Attention
Measurement of attention to the targeted content is based upon the amount of time spent engaged with the content being displayed. It provides an important statistic for the Content Creator to understand how much involvement a target segment has actually given to the content.

Data
Control the content of in-store digital signage displays, provide some wow-factor in a retail environment or collect and display nationwide statistics in real-time.

Speed
People are detected and tracked for counting purposes in real-time. Faces are also detected and analysed in real-time. The output of the analysis can then be used immediately for reporting, statistics or to change the customer experience via control systems.

Accuracy
The system provides comparable levels of accuracy as a human, but performs faster and consistently.