NEC Australia has today announced a major Information and Communications Technology (ICT) and Digital Display partnership with Sydney’s newest Entertainment, Fitness, Lifestyle and Accommodation destination, West HQ.

Providing a ‘best in class’ customer experience for patrons at one of the State’s largest entertainment destinations, the partnership is centred around the soon-to-be-completed Sydney Coliseum Theatre; a state-of-the-art 2,000 seat multi-mode venue, offering world class concert, musicals, and theatrical entertainment.

The partnership includes NEC’s world-class LED display systems for menus, wayfinding, and interactive customer promotions, powered by CiscoVision IPTV. NEC will also partner with West HQ to develop and deploy market-leading solutions for CCTV security systems, network infrastructure, and across the eight-hectare site, free Wi-Fi for guests.

The partnership will see NEC establish West HQ and the Sydney Coliseum Theatre as a technology showcase venue for technical innovation. This will include the future deployment of an NEC technology enhanced customer access solution in partnership with West HQ’s other major technology partners.

“NEC has been intimately involved with the design and construction of the Sydney Coliseum Theatre at West HQ to ensure the customer experience from arrival to exit is exceptional. This really will be a centre of technological excellence, a world class venue with world class technology solutions, and a one-of-a-kind for Sydney,” said NEC Australia Managing Director, Mitsuhiro Murooka.

“NEC already has a strong relationship with Western Sydney in the Health and Education sectors, but this is an entirely new frontier for us – the possibilities now and into the future are boundless,” Mr Murooka said.

The customer experience will include another major theatrical first – a digital walkway ‘crystal bridge’ with glass flooring brought to life by the latest in LED display technology, creating a spectacular, immersive visual experience for patrons before they even enter the Sydney Coliseum Theatre.

“This major partnership with NEC is a step-change in pace, innovation, security, and customer experience for West HQ not only for as a destination, but also from an industry perspective”, said Richard Errington, Chief Executive Officer, West HQ.

“Following our recent successful opening of West HQ’s Eat. St premium dining precinct which is already showcasing the quality of NEC’s display systems, we can’t wait to welcome the customers to the Sydney Coliseum Theatre this December.

“We are incredibly excited about the relationship forged with NEC and are confidently looking to how we will evolve the partnership and do exceptional things for the arts and the community together,” said Richard Errington.