NEC Australia is proud to be a Founding Partner of Sound West, which will take place throughout Western Sydney from 23rd to 28th August. Sound West will be Australia’s first music and technology festival, providing entertainment through three days of live music but more broadly, clear pathways to careers for young adults aged 18 – 25, in addition to employment opportunities for existing professionals.

Sound West will see the City of Parramatta activated over five colourful days that will involve artist performances in unique and large venues, small business reinvigorated through live music and a meeting of ideas in a 1-day conference at CommBank Stadium for aspiring professionals, performers and entrepreneurs. The music and tech industry will be deploying a range of projects that will no doubt see the next generation of globally recognised performers and producers and entrepreneurs developed at Sound West. Learn more about Sound West.


NEC Australia will give Sound West attendees the opportunity to explore their impressive digital LED display – made up of a range of world leading digital display solutions in various configurations. If you marvel at larger-than-life digital screen displays every time you are at a stadium or venue and are interested in a career in one of the world’s leading technology companies then this space is a must!

You will also be able to have a go at a Virtual Reality game created by an SAE Creative Media Institute student with your experience projected onto a huge NEC screen. Step outside the NEC Digital Display area and check out the NEC podlet – an interactive space hosted by Australian tennis legend and NEC Ambassador Dylan Alcott AO.

Dylan Alcott AO will also be speaking on the main stage about his experience creating the world’s most accessible music festival – AbilityFest and his important work in making live entertainment democratised.

Panel Discussion

How technology and music come together to create value for society.

Talent Interviews

Get their thoughts on how music and technology can create value within the industry and for society.

Interactive Displays

See how world class technology can be used in the design and development of venues, art and music.

Dylan Alcott, AO Keynote

Presentation on how music and technology play a key role in his music festival, AbilityFest.

"NEC Australia is immensely proud to be the foundation technology partner of Sound West. Technology is increasingly shaping how audiences are interacting with music, artists, performance, venues and entertainment precincts. As a Value Creation company, we believe in the power and convergence of technology, music and creativity to unlock future careers and future innovation".

David Borean, NEC Australia, Vice President - Brand & Customer Experience