Partnership Overview

NEC Australia and West HQ have collaborated on an ICT and display partnership that provides a ‘best in class” customer experience for patrons of one of the State’s largest entertainment precincts.

The partnership is centred around the soon-to-be-completed Sydney Coliseum Theatre; a state-of-the-art 2,000 seat multi-mode venue, offering world class concert, musical, and theatrical entertainment.

The partnership includes NEC’s world-class LED display systems for menus, wayfinding, and interactive customer promotions, powered by CiscoVision IPTV. NEC will also partner with West HQ to develop and deploy market-leading solutions for CCTV security systems, network infrastructure, and across the eight-hectare site, free Wi-Fi for guests.

The partnership will see NEC establish West HQ and the Sydney Coliseum Theatre as a technology showcase venue for technical innovation. This will include the future deployment of an NEC technology enhanced customer access solution in partnership with West HQ’s other major technology partners.

The customer experience will include another major theatrical first – a digital walkway ‘crystal bridge’ with glass flooring brought to life by the latest in LED display technology, creating a spectacular, immersive visual experience for patrons before they even enter the Sydney Coliseum Theatre.

Sydney Coliseum Theatre - Case Study

"The thing I love about NEC was that you could throw them a question and then it is solved - it’s all about creating technology or having solutions for customers for tomorrow."

Richard Errington, CEO of West HQ and Sydney Coliseum Theatre