When NEC was approached to be the technology partner for the new created Swans HQ at the iconic Royal Hall of Industries at Sydney’s Moore Park Entertainment Quarter Precinct, we quickly realised the significance of the project. The venue would become a mecca for fans with a retail store, entertainment space to soak in the club culture on game days, feature a spectacular indoor training field and world-class gym at its’ heart whilst also providing a purpose built open plan work space with multiple break out, meeting and event spaces for staff and partners.

Our technology solutions needed to be devised collaboratively and with careful consideration to the environment in which they would live. We are proud to share that NEC’s Display Solutions have become an integral part of the fan, player and employee experience at Swans HQ, with just shy of 200 screens in play. Utilised to create branded moments, to display custom art and as functional servers of information, our displays play a variety of roles in what has become a spectacular head quarters for the Sydney Swans.

Importance of partnership

How did NEC create value for one of NSW's most historic venues and the much loved Sydney Swans Football Club? Here CEO Tom Harley, COO Drew Arthurson and NEC's Francois Spina share how our two organisations came together to realise a tech-first vision for the iconic Royal Hall of Industries - the new Swans HQ.


Tom Harley, Chief Executive Officer

There’s no denying the importance of the game day vibe – for the fans, the players and the employees that make sporting clubs their life’s work. Here, Sydney Swans Chief Executive Officer Tom Harley talks about how Swans HQ in Sydney’s Moore Park Entertainment Quarter comes to life on game day, powered by NEC technology.

A place for players and employees working behind the scenes to do their life’s best work and equally an inclusive environment for fans, Swan’s HQ is shining example of a high performance, immersive branded environment.

Drew Arthurson, Chief Operating Officer

How does NEC work collaboratively with our partners to create global standard technology solutions? Here Drew Arthurson, Chief Operating Officer from the Sydney Swans talks about his experience working with NEC.

Scott Dalby, General Manager People

The Sydney Swans HQ is a brilliant example of creating opportunity and inclusions for our First Nation’s People. NEC is thrilled that our Display Solutions can play a small part in enhancing the experience at HQ for the First Nation’s Academy , including being used within cultural dance sessions for youths at HQ.

NEC are proud to be the technology partner for a venue that touches so many parts of the community. Here Scott Dalby, General Manager, People at the Sydney Swans talks about the various community groups that benefit from this world class venue. It’s truly inspiring work!

Sydney Swans