of marketers see paid advertising as key to their marketing strategy
of respondents prefer targeted over random advertising
of companies cite nailing their target audience as their biggest challenge
Source: HubSpot. Grenis Media. Forbes
Getting cut-through with advertising is harder than ever. Sure, you can reach more people in more ways but getting them to take notice and take action? That’s another matter.
NEC FieldAnalyst is a multi-layered system delivering real-time customer insights. Using cameras to count people, monitor age and gender, measure dwell time and capture sentiment, FieldAnalyst helps you deliver the right message at the right time to the right audience.
Detect human faces and automatically count and categorise people to understand your audience. Capture audience demographics, dwell time and distance from digital signage. Then use these insights to position products or services directly to your target audience. FieldAnalyst doesn’t actually identify anyone, so privacy is assured.
Powerful insights to give you a market edge.
Since 1969, NEC has enabled Australian businesses to access the latest technology to grow and scale. FieldAnalyst harnesses an industry-leading algorithm for both accuracy and speed, giving you access to unparalleled customer knowledge and insights.
Supported by a local team of 1,500+ specialists, NEC combines global power and local knowledge to deliver best-in-breed solutions. Scalable and flexible, NEC’s suite of software and hardware products are easily integrated into existing systems.
Benefit from the ease of single-vendor support by combining FieldAnalyst with our display and CMS expertise for greater integration and performance.
Harness the latest technology to connect with your audience.
No image storage or records using identifiable data.
See how many people enter your store or precinct.
Monitor reactions to campaigns as they happen.
Understand who’s engaging with your brand.
Harness data to anticipate demand for services.
Streamline your solution by adding CMS and signage.
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Struggling to meet the needs of customers, PT Aeon Mall Indonesia (AMI) sought a smart solution to reduce queues, improve customer satisfaction and better understand their market. AMI needed to set high standards for its operations, business processes and IT systems.
Daisuke Isobe - President Director, PT AEON MALL INDONESIA
