Understanding the Differences: Facial Detection vs Facial Recognition

27/9/24, 10:00 am

In biometric technology, understanding the distinctions between facial detection and facial recognition is essential for deploying the right solution in various contexts. These terms are often confused, but they serve different purposes with distinct implications for security, customer experience, and privacy.

 

Facial Detection: Locating Faces Without Identifying Individuals

Facial detection refers to the process of identifying the presence of a human face in an image or video feed. The system detects patterns characteristic of a face—such as the arrangement of eyes, nose, and mouth—but it does not attempt to identify the individual.

One of the key advantages of facial detection is that it does not store or compare images in a database, making it a more privacy-friendly technology. This makes it ideal for applications where the goal is to analyse demographic data without linking it to specific individuals.

For example, retailers can use facial detection to gather information about customer demographics, such as age or gender, without identifying them. This data can inform marketing strategies without raising concerns about personal privacy or data breaches​.
 

Facial Recognition: Identifying Individuals for Security and Personalisation

In contrast, facial recognition goes beyond detection to identify and verify individuals. This technology compares a detected face to a database of stored profiles to determine a match. Facial recognition is particularly valuable in security applications, where it can verify the identity of a person in real-time, such as NEC Australia's NeoFace technology used in gaming venues to ensure compliance with self-exclusion regulations.

However, facial recognition systems have raised privacy concerns, as they require storing biometric data that can be traced back to individuals. This necessitates stringent data protection measures to ensure that such systems do not compromise user privacy​.

 

Key Applications: Facial Detection vs Facial Recognition

To help illustrate the different use cases for facial detection and facial recognition, here is a comparison of how these technologies can be applied across various industries:
 

Use Case

Facial Detection

Facial Recognition

Retail & Customer Analytics

Gathers demographic data (age, gender) without identifying individuals. Useful for targeted marketing strategies.

Recognises returning customers to personalise service, e.g., pre-ordering their regular items at a café.

Security & Surveillance

Detects faces in crowds or public spaces but does not identify individuals. Helps monitor traffic flow.

Identifies specific individuals for access control or law enforcement purposes.

Gaming Industry Compliance

Ensures that general demographic trends are followed, such as monitoring age groups.

Identifies self-excluded gamblers, ensuring compliance and reducing harm.

Marketing

Assists in understanding customer sentiment based on facial expressions without identification.

Personalises advertising experiences by identifying known customers and tailoring offers.

Public Safety

Detects individuals in large crowds for general surveillance purposes.

Tracks and identifies individuals of interest in high-security environments.


Conclusion

While facial detection and facial recognition are often used together, they serve distinct purposes. Facial detection offers a privacy-conscious way to gather useful data without identifying individuals, while facial recognition is more suited for security-sensitive environments that require identification.

Understanding these differences ensures that organisations can choose the most appropriate biometric solution for their needs. NEC are committed to helping our clients navigate these choices and deliver secure, innovative solutions that protect privacy, while enhancing functionality.

Interested to learn more? Talk to our of our Digital ID and Biometrics experts. Let's talk

Jim Chryssikos


Mark Chadwick
National Manager - Biometrics
mark.chadwick@nec.com.au