The Essendon Football Club, nicknamed the Bombers, is a professional Australian rules football club based in Melbourne that plays in the Australian Football League (AFL). Its contact centre team is responsible for managing all customer-facing membership interactions, supporting 85,000+ members year-round with sales, launches, payment schedules, matchday needs, and more.
- Extensive call wait times for members
- Limited flexibility and scalability
- Outdated telephony system
- NEC CX Plus Cloud Contact Centre
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