NEC Australia launches new brand identity, ‘Always Behind You’
NEC Australia has revealed a new brand identity, reflecting its ongoing commitment to bringing together the best of humanity and technology to deliver better technology outcomes for Australian enterprise and government.
‘Always Behind You’ showcases how one of the world’s most innovative technology brands is helping Australia transform into a smart nation by harnessing the power of smart transport solutions, biometrics, cyber security, and digital government.
NEC Australia’s Vice President of Brand and Customer Experience, David Borean, said the ‘Always Behind You’ series will shed light on depth and breadth of NEC Australia’s unique position, enhancing the global brand position of ‘Orchestrating a brighter world’.
“We are excited to share this new identity with the market. ‘Always Behind You’ brings to life what NEC is all about – customer centricity. Everything we do, from the products we create to the services we offer, is about empowering our customers. We are leveraging more than 120 years of global expertise to drive the success of our customers across all levels of government and business,” said Mr Borean.
The ‘Always Behind You’ series, developed with the help of content creation agency, 3rdspace, has launched with two films, fronted by famed Australian Actor Matt Nable - a broader NEC brand video and dedicated look into smart transport.
3rdspace’s Founder and CEO, Rob Logan, said the new identity highlights the very best NEC Australia has to offer. “We’ve helped carve out a distinctive tone for NEC Australia over the last 2 years. ‘Always Behind You’ is a series that highlights the extraordinary innovation and effort going on behind the scenes to make cities smarter, communities healthier and citizens safer,” said Mr Logan.
The new ‘Always Behind You’ identity will launch on NEC’s owned channels. More content focusing on other verticals will launch throughout the year.