Enterprises across the world are experiencing the consequences of a decade of digital disruption that has resulted in the proliferation of data at an exponential rate.
Many now want to put themselves in the best position to rapidly generate insights from this huge volume of data to gain a competitive edge through improved understanding of their customers. These insights could enable businesses to derive new business models and revenue sources as well as improve operating efficiency.
Research suggests that organisations that have the most advanced analytics capabilities tend to pull ahead of industry competitors.
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